A short, easy to remember and easy to pronounce domain is the first step to creating a website. A domain name adds credibility to your business and makes your company look professional. Having your own domain name implies that you are technological savvy and have a solid, credible presence on the Web. It is no longer an option to be on the Internet. It is expected by your customers. Owning your own domain name grants you the exclusive license to use that name on the Web. It offers you the mobility to change hosts, sell your website and differentiates you from the competition.
Look for a domain name that matches the products, services or content that you offer. An appropriate domain name may help you increase brand awareness.