Until the last decade of the 20th century, the news was carried by newspapers, magazines, television, radio and internet portals. With the advent of blogs (or blogs), people went from passive readers to active producers or breeders of facts and in less than 16 years of history, revolutionized the way we understand the communication. The fashion was also directly affected by this phenomenon. For you not to get lost in the sea of information, Hora H selected ten blogs menswear coolest of the moment.
To have an idea of the power that the media has, in 1999 the number of blogs was estimated at less than 50, in late 2000, it was estimated a few thousand. Less than three years later, the figure had jumped to around 2.5000000-4000000. In 2011 were around 164 million blogs and since then, 120 000 are created daily, according to the study “State of the Blogosphere” (State of the Blogosphere), Technocrati made by the company, which monitors trends since 2004 the blogosphere, ie, the set of active blogs in the world.
The fashion appears in thematic blogs since 2002, who were instrumental in the process of democratization of the clothing market. If before it was dictated by a few designers and brands, with the success of bloggers, especially those who shoot what is using the streets, have become important sources for researching trends. One of the best examples is Scott Schuman of The Sartorialist, which exists since 2005 and has become a major reference on the subject.
In 2009, the journalist Eric Wilson published an article in “The New York Times” about the rise of blogs during the fashion week in New York and as a 13 year old girl named Tavi Gevinson, Style Rookie blog author was invited to sit front row (most important place in a parade) the presentation of Marc Jacobs, alongside the most influential publishers in the world such as Anna Wintour of “Vogue” American.
The phrase, “I have a blog, therefore I am”, a reference to the famous phrase of Descartes, “I think, therefore I am”, is not a simple joke. With the ability to “link” (put a shortcut to another web page) each “post” (article written and posted on the blog) circulates rapidly in social networks. A parade in Paris earns instant impact through photos and texts emerging from inside the room. Today, the big trend is the microblogs, such as Twitter, Tumblr, Pinterest, and even Instagram.
Women continue to occupy a prominent place in this universe, but men before readers of political blogs or sports, have been increasingly interested in the subject, which is causing the visibility of bloggers full of advice and pictures of menswear.
Will we in the near future, “it-boys,” ie, the male version of the “it-girl”, a term used to refer to women, often very young, even unintentionally, create trends and arouse interest of people in relation to their mode of dress?
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