The Worth of an Experienced Graphic Designer

To start with what is a graphic designer?
A graphic designer works to supply companies with any visual communications they might need.

This includes logo design, layout design for printed items such as signage, stationery, and advertising materials (brochures, flyers and so on) for example.

In the present Internet age a graphic designer is often also in a position to design electronic communications such as for instance e-newsletters, sites and much more.

Not all graphic designers cover all service areas mentioned, however a skilled and experienced graphic designer will probably be worth their weight in gold.

Hiring a graphic designer who has a few years of experience working with business owners to produce memorable visual communications has some distinct advantages over working with newer designers.

These Contain to name just a couple of

1. Speed & Efficiency – A skilled designer is often used to working on a variety of jobs at once; managing their time effectively, and delivering your job to agreed timescales.

If you are hiring your designer on an hourly rate basis rather than being quoted ‘for the job’ an experienced designer quoting you a higher rate per hour might actually charge you for less at the conclusion of the undertaking if they are quicker than a designer quoting less per hour.

It is obviously good to obtain an estimate from your designer as to how long they expect the task to take, as well as better try to encourage them to quote ‘for the job’ irrespective of how long it takes them. Remember to ask if revisions are a part of the price.

2. Printing Pitfalls – There are several print layout design pitfalls a designer can belong to when they usually do not understand their trade inside out. These generally include;

Print Bleed: Any document laid out for print must have a couple of mm’s of bleed overlapping the border of the document size (i.e. the designers document must be bigger than the actual printed thing) – each print company has a different requirements for how many mm’s that should be. A skilled graphic designer will realize the necessity to find out before they start designing, and hopefully be proactive enough to get in touch with the print company themselves to find out.

Not offering right dpi for pictures: Everyone knows that if you are offering a printing firm an image type that is made up of pixels such as TIFF or JPEG, that the image must be described as a minimum of 300 dpi (dots per inch)… or do each of them understand this? Is the designer aware of the?

Likewise if you are offering the print company a vector image such as for instance EPS, or AI… that pixels are unimportant because scalable vector pictures output by professional design software, are not made up of pixels.

Thin Lines in Graphics: Any line used in a graphical image is made up of a ‘line point size’, this could vary from as tiny as 0.10 most of the way up to 1,2,3, or even 10 point size and higher. The bigger the point size the fatter the line is and vice versa.

Our graphic designer produces high quality illustrations for all purposes from the purely aesthetic to technical diagrams. All of our illustrations and many of our logos are generated as vector artwork, put simply this means once created they can be scaled to any size without loss of detail making them the ideal format for logos or images and can be easily printed onto clothing, products or packaging.

This article is copyright free.


Author: Paul Johnson