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Everyone is currently living in a digital world and the internet is the main lifeline of the digitization. Today other than websites, people use the application the most as they are more handy and useful and can be operated on a mobile phone. One can find a variety of applications these days, whether it is related to online shopping, social media, chatting, education, health, games, etc. Every app developer who has a certain business running from it wants to expand their horizons and for this having a wider audience and user base is important. Starting one’s application in a new country is not easy and one needs a lot of strategizing and planning to make it into a successful venture.
Some of the points that play a very important role while marketing a certain app in China are discussed below.
Local economics and preferences
One should always take into consideration the local preferences and local app market rules to make sure that one does not miss out on anything. One should do their research about the preferences regarding the apps and their guidelines among the Chinese users and then optimize the application accordingly. Also one should consider Chinese economics to understand their payment techniques and how one should feature their application on their app store. One can choose from the payment per download package or can choose the feature time option to get more exposure. Also, one should opt for in-app purchases and featured advertising as one of the revenue earning methods because the Chinese people are not that too keen on downloading paid apps. Make sure to keep the application-optimized accordingly and also be sure that the entire procedure will cost one for Chinese marketing.
English may be a global language and is practiced and spoken in almost every part of China, but many people do not speak English. To make sure that Chinese people can understand the description of one’s app, it is important to have an application which is in the local language. One can translate the application and all the included features in it so that everything is understandable. Other than the application one should also pay attention to the website and should optimize it with the local language as well, as this will attract more attention and also will help the application gain more customers and exposure on an international market. Other than the interface and everything that is written on the app pages, one should also translate the audio files in it into the Chinese language.
Social media and key opinion leaders
One can take help from the key opinion leaders of celebrities of China, who can promote the application among the masses. This strategy can be the best way to attract new customers as celebrities and social media influencers tend to have a better influence on the masses. Also one should not forget major social media applications of China as we chat, Weibo, Renren, etc. Using these platforms, one can do effective marketing of one’s application and website.
If one wants to know how to market app in China, then these above-mentioned pointers are very important. One can start from optimizing one’s application and website and then can turn to effective marketing using social media and KOL’s.
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If one wants to know how to market app in China, then these above-mentioned pointers are very important. One can start from optimizing one's application and website and then can turn to effective marketing using social media and KOL's.
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