Of the 73% of Brits who make New Year’s Resolutions each January, by March 80% have broken them. But while a lack of willpower is generally thought of as the biggest factor in failing, the makers of a new habit-building app have found that modern life may actually be to blame.
According to a survey by the makers of the habit-reminder app, Elephant App, nearly half (45%) of people who abandon their New Year Resolutions do so due to the constant distractions of everyday life. As one user of Elephant App said, “I have the best intentions to practice healthy habits, but the minute my kids start screaming it all goes out the window!†Top of the list of daily distractions were work, emails, smartphones, kids, social media and TV.
Considering it takes anything from three weeks to nine months of regular practice to form a new habit, it’s unsurprising that of those surveyed by Elephant App, 53% said that having a tool to keep them focussed on their healthy habits would be the biggest help towards success.
The survey found that the three most popular new habits people want to set are: to stop and breathe, practice good posture and to be mindful. However, there were some that were more unusual, including ‘stop picking nose’, ‘think about Harry Styles’, and ‘stop using the C-word’!
Available on iOS, and now Android, Elephant is an innovative app for phones and smartwatches that could hold the key to successful habit building. It is a powerful but beautifully simple habit-reminder app that gently encourages users to practice any desired habit repeatedly throughout the day. Decades of psychological research consistently show that mere repetition of a desired new behaviour in certain situations leads, through associative learning, to habit forming. Put simply, do it and repeat it until it becomes second nature.
Simple yet effective, users tell Elephant the new habit they’d like to maintain, choose how often they’d like to be reminded to do it each day and then go about their usual routine. Suitable for use at home, in the office and on the go, Elephant sends subtle randomly timed visual cues or vibrations to a person’s phone or smartwatch. The app reminds users to practice the habit they want to set in stone, cutting through the noise of a busy day, procrastination attempts or dwindling inspiration to help cement the desired change.
Ricky Cooper created Elephant App when he discovered he couldn’t find one app that catered to any new habit.
He said, “Like many of our survey’s respondents, I’ve spent a large chunk of my life trying, and failing, to set new habits – from practicing mindfulness to drinking more water to improving my posture. My phone was full of apps for different goals, offering all kinds of tools I didn’t use or need. I couldn’t find one app that let me enter any goal and simply sent me subtle reminders throughout the day to help keep me on track. So I created Elephant – it makes sure I never forget.
“Using Elephant I’ve been able to break lots of different habits and form new, positive ones. I hope Elephant helps other people get the life they want as much as it has helped me.â€
Elephant is free to download with an in-app purchase for those who want to add unlimited custom habits and reminders.
To find out more visit: http://www.elephantapp.com
Video: https://www.youtube.com/watch?v=ShReJG00qKk
To download the app from iTunes, visit: http://apple.co/2kYqdOf
To download the app from Google Play, visit: http://bit.ly/2hH9qDD
Media Images: http://bit.ly/2kRYT49
About:
Elephant is an innovative app designed for Apple and Android smartwatches and phones. It’s designed to help users get the life they want and deserve by helping them to break old habits and create new ones quickly, easily and effectively.
Media Contact:
Elephant App
Email: [email protected]
Website: www.elephantapp.com
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