QR stands for Quick Response and these codes are two dimensional bar codes that were created in 1994 by Denso Wave Inc., a Toyota subsidiary.
QR Codes are scanned with a mobile device which has a QR Code reader software app installed.
By scanning the QR Code, the mobile device user eliminates the need to manually type in a Web address, phone number, or text message keyword and short code. Scanning is easier, faster, and prevents user error when typing.
A mobile device user opens the QR Code reader app, points the device’s camera towards the QR Code, then captures or “snaps” the QR Code image. Next, the QR Code reader app opens a browser window and deciphers the description encoded within the QR Code.
The mobile device user is automatically redirected to that encoded address which should be a mobile landing page.
A mobile landing page is a Web page that’s optimized for mobile devices. Most full-size desktop Web sites don’t display properly on mobile devices. Some Web sites won’t work at all on mobile devices. A mobile landing page designed and formatted specifically for mobile devices would be a proper QR Code destination.
The mobile landing page can contain a company logo, business address, and tappable buttons with links for a business phone number, directions, e-mail, your mobile app, and more. The buttons can be tapped by the mobile user for fast access to business information.
One of the buttons displayed on the mobile landing page should be linked to a mobile coupon.
Mobile coupons are great incentives for people to shop at your place of business or Web site. If you’re using mobile landing pages, your mobile coupon should be displayed on a mobile optimized Web page. You could offer a BOGO – Buy One Get One deal, 10% discount, or some other special “mobile only” offer.
Here’s the 1-2-3 sequence for using these three mobile marketing tools: 1.) The potential customer sees your QR Code, scans it, and is redirected to your mobile landing page. 2.) The potential customer taps the link to display your mobile coupon. 3.) The potential customer views the mobile coupon. To redeem the coupon, the potential customer takes the mobile coupon to your store or Web site. The potential customer shows it at the cashier or enters the code on the Web site order form.
Using mobile coupons is good for the environment. There’s no need to print coupons on paper. Mobile coupons can save you money too. You don’t have to pay for more ad space to display the coupons.
One great feature of a mobile coupon is the ability of the mobile user to share the coupon with other people. If your coupon contains a great value, the potential customer could forward your coupon to co-workers, friends, and relatives. More coupon views could lead to more leads and sales.
It all starts with the promotion of your QR Code. Your QR Code could be printed on post cards, window stickers, signs, and other promotional items. Customers could see your QR Code in e-mail messages, magazine ads, on a Web page, or in a TV commercial.
The world has gone mobile. Now is the time to use the right mobile tools: QR Codes, mobile landing pages, and mobile coupons. By using these three mobile marketing tools along with the 1-2-3 sequence, your business could generate more leads and sales.
Charlie Morelli is a mobile Internet marketing consultant and Webmaster of 56 Web sites. One of those sites is CMMCodes.com, a site that shows you how to create your own QR Codes for free. Want to know more about QR Codes, how to create your own, and how to customize QR Codes? Visit cmmei.com/QRbook.htm to download his free mini e-book, "QR Codes: What Are They And Why Your Business Needs Them." It’ll show you how to create and customize your own QR Codes for free.
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