When you write and submit articles in which you have expert knowledge to popular article directories, you will attract readers. This is your chance to prove your expertise and value as an expert resource for the topics in which you specialize. This is also a way to promote your website and social media pages.
This will also help build your mailing list. The resource box, also know as your author bio, which is attached to your articles is an important resource for both you and your readers. In your resource box you can highlight your abilities and achievements, as well as provide a link to your personal or business website. A good landing page will include the ability to subscribe and join your newsletter.
Good articles may be republished, in part or in whole, by other publishers who will further promote you and your business. Great articles could go viral, thereby giving you free publicity.