Do you own your own independent store or fashion boutique? If the answer is yes then you know how hard it is to make your store stand out from ever other one on the high street.
With so many products that are available now you have to be unique and original and offer something that no one else does. You have to offer something that they will long for and they cannot buy it anywhere else. Buy stocking a collection of handmade jewellery in unique and original jewellery designs you will be able to offer your customers a select collection of earrings, pendants, bracelets and necklaces.
You will be able to choose collections of handmade jewellery that compliment the range of clothes in your store. If you have a collection of designs that have been handcrafted from natural materials you can look for jewellery in unusual designs that have been made from natural materials like wood, shells and natural stones. If you have a collection of elegant evening wear then jewellery sets crafted in sparkly stones like crystals and rhinestones are what you should have on the stands in your shop.
Having a variety of styles that are forever changing will keep the interest of your customers. You have to provide a wide range of designs in a range of colours that will compliment all the seasonal outfits that you are selling. Take time to do some research as to what is going to be the trends for the next season and try and stay ahead of your rivals. If you provide your customers something that is unique and unusual they will come back again and again to buy from you. They will also recommend you to their friends and family and this is the best form of marketing. The ultimate goal is for your customers to come back again and again and buy supplying them with pieces of unusual handmade jewellery that they cannot be found anywhere else.
Why should they buy there pieces of handmade jewellery from your store? This is because you can offer them a personal service and have collections of earrings, bracelets, pendants, rings and necklaces that complement each other and you are able to advice them about pieces that will compliment them with their own unique style and give advice on designs and colours that will suit the outfits that they are purchasing.
So know you know what you are looking for to sell in your store how do you go about finding it? Have a look to see when and where the trade fares are taking place and you will see many jewellery designers that are there to showcase their unique and unusual pieces of handmade jewellery. You do not have to purchase your jewellery at the shows you can take home the catalogues to search through their collections and choose the individual pieces that will compliment the design of the clothes that are in your shop. You will also find handmade jewellery stores on the internet that sell their designs wholesale and if you visit craft fairs where these artisans sell their jewellery you could discuss wholesale prices.
If you build a relationship with a jewellery designer they will be able to create unusual designs that will only be available to your store. They can make earrings in the colour to compliment the new jumpers that will be in stock soon, necklaces to compliment the evening dress that will be in this season. By having your own jewellery designer you will be able to be one step of the competition and want your customers to come back and buy from you again and again.
If you are a store owner and would like necklace jewellery unusual in design as part of your unique collection. You can search for a jewellery designer that creates unique handmade jewellery and see if they will designs and create a collection that will compliment the clothes in your store. If you would like some of these shop at UK jewellery.
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