In this article, we will talk about how to use analytics to optimize the listing for conversion. The sales funnel for an app consists of three major stages – discovery, conversion, and retention. The user discovers your extension, installs it, and either finds that the extension solves their problem or decides to uninstall it. Optimization is essential every step of the way to ensure that the goals for each stage are met. To reach the goal of making sure users continue using your app, i.e, retention, it is important to understand the user journey. This is only possible through gathering enough user data in the initial stages. This accumulated data can help gain valuable insights into the effectiveness of your extension which could help improve its subsequent iterations.
To gather data, it is important that enough of the people who have landed on your listing install it, i.e. conversion. Your Chrome Web Store listing plays an essential part in making this happen.
Read more: https://www.vshsolutions.com/blogs/the-chrome-web-store-primer-part-2-optimizing-conversion-rate-using-analytics/
Know more about our expertise: https://www.vshsolutions.com/chrome-extension-development/
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