The Chrome Web Store Primer Part 1: Before Publishing

Over the last few years we have specialized in building and growing extensions for Google Chrome. Along the way, we have picked up some techniques and come up with some of our own for making it a smoother process while avoiding the obvious but common blunders.

The things that make an extension successful go beyond just planning and building it. Your Chrome web store listing is one of those things that can make all the difference between an instantly popular application and one that is struggling to get noticed. We have put together a checklist that proves really useful each time we have to publish an extension to the Chrome Web Store, and here it is.
1. Icon Design
2. Promotional Tile Images
3. Chrome Web Store Optimization
4. Screenshots
5. Link to your website
6. Multilingual Support
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