In order to make sure that users who install your extension also continue using it, it is essential to understand their journey every step of the way. Using data from within the extension gathered via analytics, the baseline of pre-defined KPIs can be measured. This baseline can then be used as the starting point to optimize user experience through marketing strategies or tweaks in the extension itself. The results of these changes can be monitored through continued use of the various analytics’ tools.
Read more: https://www.vshsolutions.com/blogs/the-chrome-web-store-primer-part-3-pave-the-way-to-retention-using-analytics/
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