Posted in Technology

The Chrome Web Store Primer Part 1: Before Publishing

Over the last few years we have specialized in building and growing extensions for Google Chrome. Along the way, we have picked up some techniques and come up with some of our own for making it a smoother process while avoiding the obvious but common blunders.

The things that make an extension successful go beyond just planning and building it. Your Chrome web store listing is one of those things that can make all the difference between an instantly popular application and one that is struggling to get noticed. We have put together a checklist that proves really useful each time we have to publish an extension to the Chrome Web Store, and here it is.
1. Icon Design
2. Promotional Tile Images
3. Chrome Web Store Optimization
4. Screenshots
5. Link to your website
6. Multilingual Support
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Posted in Technology

The Chrome Web Store Primer Part 2: Optimizing Conversion Rate Using Analytics

In this article, we will talk about how to use analytics to optimize the listing for conversion. The sales funnel for an app consists of three major stages – discovery, conversion, and retention. The user discovers your extension, installs it, and either finds that the extension solves their problem or decides to uninstall it. Optimization is essential every step of the way to ensure that the goals for each stage are met. To reach the goal of making sure users continue using your app, i.e, retention, it is important to understand the user journey. This is only possible through gathering enough user data in the initial stages. This accumulated data can help gain valuable insights into the effectiveness of your extension which could help improve its subsequent iterations.
To gather data, it is important that enough of the people who have landed on your listing install it, i.e. conversion. Your Chrome Web Store listing plays an essential part in making this happen.
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