The Chrome Web Store Primer Part 1: Before Publishing

Over the last few years we have specialized in building and growing extensions for Google Chrome. Along the way, we have picked up some techniques and come up with some of our own for making it a smoother process while avoiding the obvious but common blunders.

The things that make an extension successful go beyond just planning and building it. Your Chrome web store listing is one of those things that can make all the difference between an instantly popular application and one that is struggling to get noticed. We have put together a checklist that proves really useful each time we have to publish an extension to the Chrome Web Store, and here it is.
1. Icon Design
2. Promotional Tile Images
3. Chrome Web Store Optimization
4. Screenshots
5. Link to your website
6. Multilingual Support
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The Chrome Web Store Primer Part 2: Optimizing Conversion Rate Using Analytics

In this article, we will talk about how to use analytics to optimize the listing for conversion. The sales funnel for an app consists of three major stages – discovery, conversion, and retention. The user discovers your extension, installs it, and either finds that the extension solves their problem or decides to uninstall it. Optimization is essential every step of the way to ensure that the goals for each stage are met. To reach the goal of making sure users continue using your app, i.e, retention, it is important to understand the user journey. This is only possible through gathering enough user data in the initial stages. This accumulated data can help gain valuable insights into the effectiveness of your extension which could help improve its subsequent iterations.
To gather data, it is important that enough of the people who have landed on your listing install it, i.e. conversion. Your Chrome Web Store listing plays an essential part in making this happen.
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The Chrome Web Store Primer Part 3: Pave the Way to Retention Using Analytics

In order to make sure that users who install your extension also continue using it, it is essential to understand their journey every step of the way. Using data from within the extension gathered via analytics, the baseline of pre-defined KPIs can be measured. This baseline can then be used as the starting point to optimize user experience through marketing strategies or tweaks in the extension itself. The results of these changes can be monitored through continued use of the various analytics’ tools.
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