Keywords are what tell the search engines the way to index your pages in their databases then when someone pulls an enquiry, the results will show all of the websites that the engine has for that keyword or phrase. It is vital then, that every page on your website is optimized for the keyword or phrase that the page is about.
Most webmasters, especially people who are new the web marketing game, make the error of using an equivalent keyword on every page of their website, and this makes no sense, because every page of your website isn’t getting to have an equivalent material thereon. It’s believed then, that the search engines that do use the keyword Meta tag will ignore any keywords that aren’t specifically a part of the content of that specific website.
When you are building an internet site you ought to start your optimization program immediately. Don’t make the error of optimizing later thanks to the wish of eager to hurry up and obtain the location live. It is a backward way of thinking, because then you will have to attend for the engine spiders to return and index the page properly. It’s much easier if you merely optimize the page as you go along, and you’ll save an excellent deal of your time within the end.
As you write new content for your website, like articles, product pages and other informational pages, you would like to optimize those also. 2 to three percent keyword density will offer you almost the proper mixture for your site. Then place the relevant keyword in your keyword Meta accompanies with a few of related keywords, as long as they’re mentioned in your article or content.
If you are trying to use keywords in your sites that aren’t actually on the page, the program spiders may check out this as keyword spamming. The simplest case scenario then would be that the keyword is ignored, however if it appears to be blatant, which is objective during this case, and then they’ll alright consider it spam and ban your site. They are doing this because search engines like Google have built their foundation around relevant search results and giving people what they need. If you are trying to control their results, you’re essentially placing a black mark on their business then they’re going to remove you from their database, and it’s entirely up to them on whether or not you get added back in.
This particular program is king as far as that goes and it’s in your best interest to follow their rules in reference to keywords and their use, and program optimization generally. Follow the principles and therefore the basic step published and you’ll soon find your site among the search results for your chosen terms but never for a moment believe that when you reach that spot you’re done! Good program optimization is an ongoing process that needs changing and tweaking pages as required to take care of good results.
Writer is SEO expert for small medium ize business and local business. Providing service in for USA, UK European local and medium size busines.