I love networking and meeting new people. I enjoy the pleasant etiquette of exchanging business cards. Unfortunately, I even have seen some poorly designed business cards in my travels. I even have been handed an uneventful dull card from someone claiming to be knowledgeable graphic designer. I even have been handed a torn and frayed off-size card by someone claiming to be a marketing consultant. I’ve seen cards with outdated contact information and scribbled corrections.
This article is meant to assist business owners create and style a Business cards they will be proud to present – a card which will pass the trash test. The goal is to be memorable. What i would like for you is for prospects to recollect who you’re days, weeks, and months after the networking event and for you to form a lot of money due to your business card!
Please use the ideas listed here to style a card that works for you:
1. Don’t use plain white card stock for your card. There’s nothing more boring than a white card.
2. Don’t use raised printing also called thermograph printing. This is often considered passé.
3. UV coating Business cards is that the shiny coating you see applied to several cards. Confirm you coat just one side of your card as people wish to write of cards to recollect who you’re and where they met you.
4. Confirm there are 3 methods of communication on your Business cards. Prospects have a preferred method and if you do not include it, you’ll not hear from them. List your telephone number, email address, and address.
5. Use your Business cards to drive traffic to your website.
6. Use a pleasant quality card stock for your card. There’s nothing that screams unprofessional as a skinny card.
7. Don’t list your fax number unless your business regularly receives faxes as a traditional a part of your business workflow. This is often extra information that does not have to crowd your card if not appropriate. And you will not be bothered by fax advertising.
8. Include a Tagline on your card. Tell your target clients what it’s you are doing for them. This may serve to shine your image and make a brand for your company. Put your tagline on the front of the cardboard.
9. Maintain a uniform brand by utilizing your unique design on both your card and your website.
10. Keep your card simple. Don’t attempt to cram an excessive amount of information thereon. You would like some white space to even out the planning.
11. Use no quite two fonts in your card design. Fewer fonts make it easier on the eyes.
12. Don’t use all caps on your card. All caps are difficult to read.
13. Don’t use odd sized cards. Prospects keep regular sized business cards after networking events. Odd sized cards eventually find yourself within the trash.
14. Use the rear of the cardboard for something useful, sort of a listing of the advantages your clients receive from utilizing your services.
The best advice I can offer you is to use knowledgeable to style your card. This is often a one-time investment in your company identity. Just believe the extra fees you’ll command once you are perceived as an expert. What proportion is your professional presence worth to you? A well-designed card shows that you simply are a successful entrepreneur and not a fly-by-night. It also positions your business for fulfillment by presenting a transparent image of a corporation which will be trusted.