NGTF Nightfood Lands Endorsement from the American Pregnancy Association, Solving America’s $50 Billion-Dollar Nighttime Snacking Problem

Nightfood, Inc. (OTCQB: NGTF), the better-for-you snack company targeting the $50 billion consumers spend on nighttime snacks, and the Official Ice Cream of the American Pregnancy Association, announced today that Jennifer Mitchell, former North American CEO of leading baby products company MAM, has joined Nightfood in a full-time capacity as Chief Operating Officer and National Sales Director.

Mitchell spent over four years as CEO of North America at MAM, a leading international baby products company which is the global and United States market share leader in pacifiers.  Mitchell has worked extensively with major retailers such as Walmart, Target, Amazon, Buy Buy Baby, CVS, Walgreens, and Publix, and directly managed sales relationships with these chains.

Nightfood Ice Cream, (Stock Symbol: NGTF) Entering Pacific Northwest and New York Metro Markets

NGTF, the Official Ice Cream of the American Pregnancy Association which is addressing the $50 billion consumers spend on nighttime snacks, announced today that distribution is moving forward in both the Pacific Northwest and the New York City markets.

The two new grocery groups combine to represent over 300 supermarkets, and bring Nightfood to two of the largest metropolitan areas in the country:  New York Metro, and Seattle-Tacoma-Bellevue.  Nightfood is expected to start appearing on shelves in both regions in late July or early August, and the identity of the retailers will be shared as soon as management has the approval of the retail partners to make such information public.

NGTF also:

  • The American Pregnancy Association Now Recommends Only Nightfood Ice Cream for Pregnant Women.
  • Formulated with Less Sugar, Lower Fat, and Fewer Calories…Plus Minerals, Digestive Enzymes and Amino Acids for Better Sleep.
  • CEO and Largest Shareholder Extends Lock-Up Agreement.
  • Nightfood Featured Nationally on the Rachael Ray Show, The Today Show, Oprah Magazine, Wall Street Journal and More.
  • New Distribution in Major Divisions of Both Kroger and Albertsons, Two Largest Supermarkets in the U.S. Other Supermarkets Also Added.

Unhealthy nighttime snacking has become a major problem for over 100,000,000 Americans…Humans are biologically programmed to crave junk at night. For millions, ice cream is the #1 choice. Over 80% of Americans snack regularly at night, combining to spend over $1B on nighttime snacks every week.  A recent Harris Poll indicated most night snackers feel both guilty and out of control.

Nightfood (OTC: NGTF) is the fast-growing brand pioneering what experts project to be a multi-billion-dollar consumer category: sleep-friendly night snacking

After winning the prestigious 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers, Nightfood also won the 2019 World Dairy Innovation Award as Best New Ice Cream.

 

  • Nightfood Receives Endorsement as the Official Ice Cream of the American Pregnancy Association – Pregnancy Care Providers Begin Recommending Nightfood for its Unique Nutritional Profile

On February 20th NGTF announced that Nightfood ice cream is now formally being recommended as the Official Ice Cream of the American Pregnancy Association. The APA serves over five million women and families a month through their website and helpline and is recommending any pregnant women with ice cream cravings should eat Nightfood because of its many prenatal health benefits, making it a better choice for both mom and baby.

Over 10,000 new women enter the pregnancy demographic daily, proactively looking to make healthy lifestyle changes.  Ice cream is the #1 pregnancy craving.  Management believes this endorsement will accelerate sales velocity growth, and help secure thousands of additional points of supermarket distribution.

  • Busiest E-Commerce Day After National Feature on The Rachael Ray Show

On February 24th Nightfood ice cream was featured nationally on the Rachael Ray Show. As a result, the NGTF website was overwhelmed with traffic and the company was inundated with orders and local supermarket product requests. The Rachael Ray segment may be re-viewed at any time on The Rachael Ray website.

  • Distribution Secured in Albertsons Jewel-Osco Supermarket Chain with 188 Stores, Q1 Supermarket Sales Highest in Company History

On February 27th NGTF announced Nightfood ice cream will be available in all Jewel-Osco supermarket locations. This major Albertsons division has 188 locations encompassing Illinois, Northwest Indiana and Iowa.  On March 09th NGTF announced a sharp increase in recent supermarket reorder velocity resulting in a record quarter for sales.

In addition to Jewel-Osco, the brand will be available in two other major regional chains in the coming weeks, one of which will stock seven flavors in most of their 150+ stores.  The other new chain is expected to start with three or four flavors of Nightfood.  Harris Teeter, a division of Kroger, has seven Nightfood flavors available in most of their approximately 260 stores, and Lowe’s Foods has four flavors available in each of their 79 stores.

  • Nightfood Q1 Supermarket Sales Highest in Company History

On March 9th NGTF announced a sharp increase in recent supermarket reorders. For the week ending March 6th, orders were received for twelve pallets of product, almost all of it to refill existing retail partners. Each pallet contains approximately 2,000 pints of Nightfood ice cream.  This has been a record quarter for supermarket reorder volume. In addition, a significant amount of product has been shipped to distributors and wholesalers for new supermarket chains adding Nightfood.

  • Nightfood Announces Distribution in Second Albertsons Division: Shaw’s and Star Markets, Throughout New England

On March 26th NGTF management announced that Nightfood ice cream is now available in Shaw’s and Star Market locations. A division of Albertsons Companies, one of the largest food and drug retailers in the United States, Shaw’s and Star Markets operates over 150 stores through most of New England, including Massachusetts, New Hampshire, Vermont, Maine, and Rhode Island.

For more information on NGTF visit: http://nightfoodstock.com/

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Author: Rahul Das

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