Love Lorries: Changing Public Perceptions of the Transport Industry

Lorries are an integral part of the transport industry, which in itself is an integral part of society. Despite this, the general public seem to lack respect for these fantastic machines and the people driving them – so the RHA have been doing something about it. If you’re a haulier in need of a self-esteem boost, read on to find out how HGV drivers are becoming increasingly appreciated and admired among the general public.

It’s Tough for Truckers

You’ll know as a haulier that HGV drivers are often held responsible for unavoidable errors which often aren’t their fault. Lorries are blamed for everything from traffic congestion to road accidents and air pollution; it’s almost as if there are no other vehicles on the roads!

As a result of this, lorry drivers are sometimes treated with disrespect due to the bad perception. They are faced with refusals to use lavatories, harsh parking penalties and a host of other nuisances that they could certainly do without. However, the industry bodies behind some recent campaigns hope to alter this distorted image of the country’s dedicated transport workers and give them the support and admiration they deserve.

National Lorry Week

This September saw the success of the fourth annual National Lorry Week, which has so far played a significant role in encouraging public appreciation for workers in the transport industry and their vehicles. Events included TruckFest, Vision Van and some amazing giveaways for local communities.

The RHA played a big part in promoting the industry in schools, colleges and communities in order to encourage potential future careers in transport. Around the country people were spreading the word about lorries and haulage work, and there was a great response on social media platforms as users were encouraged to reveal why they #LoveTheLorry on Twitter and Facebook.

Looking To the Future

With increased awareness of the industry, the public will no doubt have more respect for drivers around the country. This deeper understanding of the importance of haulage work and its role in the economy is sure to improve relations between the community and those involved in the job.

In addition, this kind of work being promoted to young people may eventually lead to an influx of available drivers, an aspect haulage companies often struggle with. Young adults inspired by the prospect of becoming a haulier will already have an understanding of the role before they start work with a company – a huge bonus for larger firms.

The industry continues to provide exciting opportunities. Without hauliers, trade and commerce would be virtually impossible and there would be very little economic progression. It is vital that they are celebrated, acknowledged and appreciated, and the RHA are hopeful that these campaigns will eventually create a greater harmony between the general public and transport workers.

Author Plate

Norman Dulwich is a Correspondent for Haulage Exchange, the leading online trade network for the road transport industry across the UK and Europe. It provides services for matching work for a haulier with jobs and to buy and sell road transport and haulage work in the domestic and international markets. Over 5,400 member companies are networked together through the Exchange to fill empty capacity, get new clients and form long-lasting business relationships.

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