With virtually a 100% exposure rate, postcards are read the instant the mailbox is opened. There are not any envelopes hiding your message, so it’s useful to consider them as tiny billboards carrying your message to targeted, highly qualified prospects.
Postcards are often incredibly effective, but to maximize response rates, you want to first understand some proven marketing principles.
1. Buy the proper List
Every battle is won before it’s ever fought and therefore the success of any mailing campaign is pre-determined also. Carry the proper message to the proper people and you’ll be successful; however, even the foremost brilliant marketing piece mailed to the incorrect prospect is going to be a failure.
2. Go big or go small
One of the strategic decisions that has got to be made is whether or not to spend money on a highly targeted list or cash in of the incredible postage discounts provided by the U.S. Postal Service’s Every Door spam (EDDM) program. Both strategies have advantages and may achieve success.
3. Use sequential mailings
Every spam campaign should contain a series of well-planned mailings. The mailings shouldn’t repeat an equivalent card, but should reference previous mailings and work to develop a technique, marketing message and brand.
4. Minimum of three
The minimum number of postcard mailings in any campaign should be three. There’s no predetermined maximum, but mailings should continue until response rates drop below acceptable levels.
5. Give them one big idea per postcard
when writing the copy for your postcard; limit the main target to at least one big idea. If there are many advantages to your product or service, develop a campaign highlighting each of them. Focusing your copy during this manner will produce a transparent message that hits your prospect with power.
6. Specialize in writing an excellent bold headline
The first 10 words of your postcard will have more impact on the success of your campaign than the remainder combined. Make your headline unique, compelling and bold enough to interrupt your prospect. Your goal is to prevent them from whatever they’re doing and concentrate 100% of their specialize in your postcard.
7. Establish trust
Your prospects are bombarded with marketing messages a day, why should they believe you? Give them reasons to trust you including testimonials, studies and independent third-party endorsements. A policy offering a money-back guarantee also can be incredibly effective.
8. Make an easy compelling offer
within the context of your one big idea; you would like to form an easy, compelling offer. Tell them what to try to and the way to try to it. Motivate them to require immediate action by offering additional benefits of responding promptly.
9. Make it easy to contact you
Provide your prospect with a contact name, email address, telephone number, web address and physical address. Allow them to settle on which media they like to use for response.
10. Understand you’re within the marketing business
Regardless if your business may be a cleaner, stock brokerage or insurance firm; you want to understand your first and foremost within the marketing business. Every business needs new customers and therefore the more efficiently the are often produced, the more successful the business are going to be.