Business cards, postcards, brochures and flyers are all great ways to introduce yourself and your art. Differently to broadcast your information is Rack Cards.
You’ve probably seen them. They’re usually during a wire or wooden rack – hence the name. They’re those glossy cards in hotel lobbies, promoting local things to try to while you’re on vacation. (If you’re wondering what a vacation is, you almost certainly need one.)
Why Use Rack Cards?
You can use cards to attach with people that are mostly trying to find a diversion.
You can promote your art business fully color without the work of addressing them or the value of postage.
You have more room on a rack card than on a postcard because you do not got to respect post office boundaries or leave room for an address. Most rack cards are double-sided but you’ll be ready to do a 2 or 3 panel version. We’ll be talking about these once we cover brochures during this series.
The great thing about them is that you simply also can use them to rack up connections without a physical rack. You’ll hand them out at events or include them in mailings.
When to Use Rack Cards
There are a cheap thanks to get the word call at hotels, resorts, tourism centers and entertainment venues. You’ll promote your art, gallery tours, portraits, private lessons and workshops.
Before You Design Rack Cards
As you think that about your design, as always, keep your audience in mind and be able to describe the advantages of what you’re offering.
Before you start designing, confirm to see with the situation to seek out about the rules for locations where you propose to put your rack cards. You will not waste time, money and energy producing cards that do not fit the rack or the principles of the venue.
Design with Purpose and believe Rack Card land.
Make your card visually appealing – that ought to be easy for you since you’re an artist. Most rack cards are 4″ by 9″. You’ll use each side of the cardboard to urge your message across.
The front of the cardboard is visible, especially the highest 1″ to 1.5″. That creates it prime land , so confirm you set the foremost important information here. This is often your headline. It’s to grab attention quickly, because people tend to browse the rack.
When browsers see something that catches their eye, they’re going to pull it out and scan the front. To stay the front of the cardboard easy to scan, use bullet points to explain what you’re offering, why it’s more entertaining than anything the viewer could choose. Put your identity and get in touch with information on each side.
The back of the cardboard may be a excellent spot to feature detail. If you’ve got captured their attention, people will flip the rack card over and skim the rear. You’ll make the knowledge on this side denser. Include details about what you’re offering, e.g. times, locations, prices. Add a bio and movie of you in order that they can connect with you as an individual. Add maps in order that they do not have to figure hard to seek out you. Who doesn’t sort of a bargain, especially on vacation? Add tear-off coupons with bonuses for people or discounts for groups.
Keep track of your results
A tear away coupon may be a great way to trace your results by the numbers that are redeemed. If you employ quite one sort of card or have them in additional than one location, customize the coupon design or code so you’ll identify the source.
Deliver Your Rack Cards face to face
introduce you to the hotel concierge and front desk staff. Hand them several rack cards and allow them to know they will call you if they have more information.