Have you ever met someone and exchanged business cards to understand how terrifying their business cards are? Well as a marketing consultant I found myself during this position too repeatedly. I even have seen the cards you cannot read because the writing is just too small or the background and foreground are similar shades. This forces you search for lighting so you’ll read the knowledge otherwise you can barely hold the cardboard because the paper is so thin and cheap. It’s time to understand that your card represents your company’s image the maximum amount as your customer service or services you offer. People fail to know that and trying to save lots of on cheap business cards will hurt a business within the end of the day. A bit like the other strategies to marketing there’s such a thing as card etiquette.
Paper- having an honest paper weight for your business cards may be a must, whether you select a typical paper or linen. I understand that tiny businesses have a smaller budget but in 2020 an honest quality card isn’t that expensive. So, those that buy the low $$ special online will get exactly what they pay for: nothing. Every well-organized business knows the worth of a worthy card.
Background and foreground shades- the opposite day i used to be trying to read a dark blue card with black lettering. Well, I gave up because I got annoyed of killing my eyes. You do not want people to possess that feeling about your card. The background color of your card should be a minimum of two shades lighter than the foreground.
Information- a card should a minimum of include your logo and name , your name (first and last), position, telephone number , fax number if possible, address (if you’re employed from home invest during a P.O. Box), e-mail address (optional), an internet site, and last but not least something about your company.
Unique Decoration- yes, sometimes the quality background you bought for free of charge worked better for your budget, a minimum of so you think that. By having an equivalent card as others you only become one during a bunch and forgettable. Your card should stand out and cause you to memorable, so if you decide for a design, a singular design may be a must. Your décor should represent your company together with your logo’s colors, company themes, etc. Also confine mind that too complicated backgrounds might unable good use of scanning software to import cards into electronic storage.
Size- the quality size of a card is 3.50″x 2.50″; stick with it. Like me, some people wish to put business cards away in standard business cards albums or holders. Standard size business cards also are better for those that use scanning software to import cards into electronic storage.
Blank back- you’ve got two sides on business cards, which suggest twice the chance to advertise yourself and business so cash in of it. One side should have all of your contact information and therefore the other should have an image associated with your industry or a promotion or anything which will make it more valuable.
Remember the basics of business cards are vital in representing yourself and company. An ingenious professional business cards will go an extended way in creating a positive image of your and business. Your card may be a marketing tool the maximum amount as the other. In 2020 a singular designed card are often done inexpensively and printed inexpensively also. Don’t let a couple of more dollars send the incorrect message about you and your business.