Business cards are a crucial tool in your marketing plan. Below are a couple of recommendations on the way to use them to your advantage within the market place.
Decide on a layout that creates a card stand out.
A card gives a primary impression and reflects your business to the planet. It’s a marketing tool and how to network with business partners and potential clients.
Make sure that the font type and size used is straightforward to read. Ask yourself, “What impression do i would like to make?”
Examples: bold colors, pictures, stand-out logo, use of a differently shaped card.
Proofread your card then have a knowledgeable, independent third party proofread it if possible.
Potential clients and business executives will perceive you as unprofessional if you’ve got spacing, grammatical, and spelling errors.
It is better to recycle the paper and order a replacement batch of cards than to save lots of money using flawed cards. Poorly done cards can cost you far more than a couple of dollars…
A card is simply that, a card.
Keep It Simple Savvy… Many companies use card scanners to import your information into their database. If the scanner cannot read your card, entry of the info manually could lead on to errors and lost business opportunities.
A card is an investment in your business.
You will impress potential clients by the utilization of a far better quality card stock with a glossy finish or stylish embossing. These extra details may cost more, but the message that it sends to your clients are going to be worth it: Look professional to achieve success.
A card tells the planet who you’re and who you represent.
Make sure that you simply display your name, title, and current contact information prominently on the face of the cardboard. If people cannot contact you because the knowledge on the cardboard is out of date, your business will attend somebody else.
A card doesn’t need to be expensive.
There are many online sites where you’ll find very competitively priced cards.
Some sites offer free cards. However, you continue to buy shipping and handling. It’s worth paying a couple of dollars extra to get rid of the free advertising logo from the cardboard. Compare the worth per card. You’ll find that paid cards are often a far better deal in larger quantities and provides you more options.
Another option is to print your own. This may offer you flexibility in quantity and allows you to form customized business cards for specific occasions and add special offers. Keep some card stock handy so you never run out.
A card has two sides – use them.
Use the front to introduce yourself. Use the rear to expand thereon. You’ll include areas of experience, special incentives or some useful information to encourage people to carry on to your card.
A few more tips regarding business cards.
Have them with you in the least times and hand them out. They’re going to not does one any good if you retain them in your office and don’t have any handy out at a networking event. If you would like to save lots of money and have two businesses, put one business on all sides, instead of combining the knowledge for both on an equivalent side.
Consider getting a sensible phone application, which enables you to scan cards and allows you to send your card to other smart phone users.
When you receive a card, write a note about where you bought it, and enter it in your database directly. Make it some extent to follow up as soon as possible.