Although many businesses have invested a lot of time, effort and money into social media marketing efforts traditional email distribution contact lists can still be very effective at engaging clients and building revenue potential. There are over 2.2 billion email users across the globe which equates to more users than all social media platforms combined. Although social media is a necessary marketing channel it can be said that email is also a necessary marketing channel for contact list building. Many businesses have dropped these distribution lists in favor of social media marketing yet have done so at their own peril. With over 144 billion sent per day it is still the most used communication method on earth.
Direct mail
This can be considered “an oldie but a goodie”. All direct mail order forms, catalogs were built payments should include an email list sign-up box to enable potential clients and regular customers to provide their email to you. Once you receive an email be sure to immediately added to the distribution list and send a welcome email stating how you receive their email and welcoming to a world of great description.
Sign-Up Boxes
On all Web and Internet pages and online forms should offer an email sign-up box so clients can sign up for newsletters and other information. Make sure all email sign-up boxes have a consistent look and feel to provide an authoritative and safe atmosphere for client sign-up. Place the sign-up box near the top banner of the website is these of traditionally shown better sign-up results than those placed in the footer of the website. Along with the sign-up box provide marketing information about what is in it for them when they sign-up including prizes, sales offers and free information.
Check out Procedure
Whether a client is visiting your web store or your physical location include email sign-up as a part of the checkout procedure. This is usually much easier to accomplish through an online store to provide updates about ordering procedures it can be effective if employees are trained to ask for emails and offer customers what will be in it for them during the discussion. Even if customers are requesting pricing, catalogs or other information services on your website request the addresses in order to deliver such services. In this way email contact lists can be built easily and effectively without aggressive actions.
Great Customer Service
Lastly ensure that all customer service representatives are including email address requests in their standard dialogue procedures as a way to reward clients for email sign-up bonuses. During the customer service call usually clients are more open to requests as they are also usually requesting something from the company.
Building an email contact list is just as important today as it was 10 years ago. The difference is that today there are many more options to be able to request phone, web and physical addresses and incorporate them into different marketing channels. Ensure you get the most out of your online marketing mediums by building email requests into every facet.
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