AT&T Master Agent is one of the most successful ventures of AT&T. It is the authorized company by AT&T to deal in its products. So the agent company is actually a sort of a representative of AT&T. The purpose of having this kind of an extension is to have a greater reach and circulation than only one company can have. There is no doubt about the fact that sometimes the graph of quality comes down dramatically when there are more and more franchises of the parent company but in the case of AT&T Master Agent, the reputation has been kept up quite clearly. In a certain way the master agent is yet another product by AT&T for its customers.
To understand the concept of an agent and its purpose, one needs to know that an agent itself cannot create or construct any new commodity or product rather it simply does the marketing of the product of the main company that is AT&T here, and then sells it. So AT&T Master Agent does the same. It sells the telecommunication products of AT&T along with its own services.
Considering when a company has representatives in more areas, it gives an advantage of having a deeper and farther access. It is surely a good business maneuver by AT&T to go for such an advance and along with that the master agent has been allowed certain powers and authority to do the service in the best ways. One of the rights that have been bestowed upon the branch company is to recruit its own staff and do it in its own way as long as the standards are not compromised. AT&T Master Agent is one of the most recommended technology agencies keeping in view its services and quality standards.
The good thing about the master agent is, on one hand where it has been able to present itself well as the true representative of such a large organization, on the other hand the customers have shown good faith in it. So the marketing, the propagation of the information about the products and then their delivery are also made by the branch company and hence made easy for the customers to get the same product from the representative, which resultantly creates good response.
It must be a great privilege for the master agent to be affiliated with a reputable company like AT&T but that is not the only thing about it. Definitely it demands a lot of responsibilities also as one has to follow and maintain the name and quality work which has already been set ahead of you. If the service and professionalism is not better than those offered by the parent company, they must be at least equal to the already established tradition. That is something that must be a big challenge to meet for any new agent. As far as AT&T Master Agents performance is concerned, it has started to establish and prove itself well, though there is always a lot to be done and whatever has been done and achieved, it needs to be maintained and carried forward.
Sombus Networks are a leading at&t master agent and also are an at&t solution provider.