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Chinese netizens spend close to four hours online every day, according to eMarketer, second only to the United States. In contrast to the US, 98% of Chinese internet users accessing the net via their mobile devices, making the mobile operating system market a critical one for developers and marketers alike.
And in China, Android reigns supreme. The operating system accounts for over 70% of the China android app market, according to Statcounter. And considering that China has nearly 700 million smartphone users, it’s safe to say that the Chinese android market is immense and holds incredible opportunities for advertisers unlike any other country.
However, China android app market is completely different to the global market. The combination of the banning of Google Play in the market and the number of major tech players in the country has led to a variety of Android stores popping up across the country.
But what are the major challenges and opportunities in the Android market in China? Which stores are the biggest? And how do they differ from one another? Here’s our breakdown of the android market in China.
The Android market round up – opportunities and challenges
As mentioned, the Android market in China is enormous and it is fragmented. Its enormous consumer base is served by dozens of different stores. And those customers access and pay for services on mobile in different ways.
For many developers heading into China for the first time, this presents real challenges in the Android space.
Beyond the administrative challenges of releasing into China, companies releasing into China android app market will face a number of similar challenges.
These include working out how to release their title across multiple stores simultaneously, how to integrate relevant SDKs into games or apps to do so and then how to tie their apps into China’s digital ecosystem (such as its home grown social media market and advertising networks).
As we discovered in our report about mobile game developers moving into China, this is hard to do without a top quality partner capable of leading the way through. This means that tapping into China’s enormous Android market can be a significant challenge.
However, once that hurdle has been overcome, the Chinese Android market also offers serious opportunity for businesses that simply can’t be realised elsewhere.
First, the sheer size of the Chinese market means that it is possible to use the fragmented nature of the Android stores to craft a strategy to reach the users you want at a platform level.
Handset makers like Xiaomi and Huawei both have stores. But those stores appeal to users at differing end of the spectrum (with Xiaomi appealing to the lower end and Huawei higher end).
When added to the range of third party stores and social media apps that are aimed at different audiences in the country, it is possible to marshal the fragmented landscape in a favourable way for your business – hitting your target market effectively.
Second, the malleable nature of China’s app economy also confers advantages to developers able to adapt apps or services to its quirks.
For example, mini-programs – tiny versions of apps that can be used in services like WeChat – are a hugely popular way for Chinese users to interact with their favourite games or stores. But they sit just outside of the app store ecosystem, allowing users to download them directly to their devices through APKs to access their functionality.
This informality is unusual for developers operating in the West. But if companies can reconceive their products to fit these habits and take advantage of a less restrictive relationship with description providers, then it’s possible to succeed. Finally the Android ecosystem in China benefits from the presence of home grown brands with powerful devices. (Handset market share in China by percentage: https://www.counterpointresearch.com/china-smartphone-share/)
The likes of Huawei, Oppo and Vivo all provide Chinese users with low cost devices. But the clouts of such devices are increasingly in line with – or above – the specs of the latest high end devices in the market from the likes of Samsung and Apple.
This creates a fertile market in which a wide variety of apps can succeed. With better devices comes a better environment in which to play games, consumer video description or view other rich media description. This means that the idea of Android being a low end market is firmly bucked in China. Know more please visit https://www.mobvista.com/en/blog/breakdown-android-market-china/
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Chinese netizens spend close to four hours online every day, according to eMarketer, second only to the United States