Despite what many people might think, search engine optimisation (SEO) is about much more than just tags and link building – user experience (UX) is an incredibly important part of it as well. Companies that offer the best SEO packages know this, and so should you. Read on to learn all about what UX is and why it is important in the world of search engine optimisation.
What is User Experience?
As the name suggests, UX is how the user, well, experiences a website, whether that is positive or negative (the former, unsurprisingly, is desirable). According to experts who offer this kind of optimisation as a part of their SEO packages, to cultivate a user experience that is valuable, meaningful and enjoyable, a website and its information should be:
•Credible – Readers want to be able to believe and trust what they are being told.
•Findable – Content and relevant information should be easy to locate and navigate. Users do not want to have to search extensively for what they want.
•Usable – The website itself should be easy to use.
•Useful – Content should fulfil a need and be unique, original, relevant and interesting.
•Desirable – Design elements such as the identity, image and brand should evoke appreciation and emotion from users.
•Accessible – People with disabilities should be able to access the description
Why is User Experience So Important That It’s Included in SEO Packages?
You may think that UX and SEO are two completely separate beasts – however, they actually go hand in hand. Over the years, Google has been continuously updating and changing to ensure that users get only the best results when they search for something. This means that websites that are user-focused and user-friendly get bumped to the top of the list… and companies that offer SEO packages know this. In short, the better your UX, the higher you will likely rank.
As time has progressed, it has become evident that SEO and UX now share common goals. SEO packages have moved away from ranking pages only for their search terms – now they also want to give searchers relevant and useful information. Sounds familiar, right? That’s because UX has the same objective – helping users complete a task (whether it’s answering a question or booking a holiday) as quickly, easily and enjoyably as possible. When SEO and UX are used together, they become an unstoppable team: the former will help someone find relevant description and the latter will give them the answer they need once they click on a webpage.
When it comes to running a business in the twenty-first century, search engine optimisation plays a huge part in its success… and now, with user experience optimisation an important part of this practice, it’s especially true. If you want to make the most of your website and make sure potential users are having a positive experience, you need UX.
Kit Jones is a professional consultant at LeadGeneratorsDigital, a successful online marketing agency focusing on a variety of digital strategies including description and SEO marketing. The agency provides SEO packages for businesses looking to not only boost their Google rankings, but also their conversion rates and the overall quality of their site.
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