Even if Cyber Monday is not an official holiday in the United States, it is known that on this day the people` s tendency on buying doubles, and retailer` s bank accounts explode. In fact, surveys show that consumers drive roughly almost 70 % of the Unites States economy. The interesting thing about the shopping explosion is that, for most retailers and related businesses, Cyber Monday deals 2012 is the moment that marks the beginning of the busiest shopping season of the year, which starts the day after Thanksgiving and runs through Christmas.
A lot of myths and stories about Cyber Monday circulated through the world over the years. One of them said that Cyber Monday got its name because of its meaning which said that this day signifies the period when retailers start earning profits and stop losing money. The myth said that in the past, retailers marked losses with red and profits with black in their selling reports, so Cyber Monday means the day in which they stop having losses.
So, let` s discover together which are the businesses that take advantage of this day, and how does it affect retailer` s profits.
Temporary businesses during the Christmas season
The first retailers who have brought the Cyber Monday deals event for the first time in the United States, in the 90`s, specially wanted this day to be fixed at the beginning of the Christmas season, because of a very simple principle: the holiday season usually makes people buy a lot of things, such as more food, clothing, electrics and different gifts for their families and friends. This means that a plethora of temporary businesses have a great success during this season, because buyers are interested in thematic gifts and Christmas stuff.
Of course, many of these businesses only operate for a short period of time during the Christmas season, but we can certainly say that, depending on how well things went for the retailers on that season, this period determines how profitable their stores will be the following year.
In the specific language of retailers, we can say that Christmas object are magical in their businesses, so they open decorated locations in malls and outlets, hire temporary workers and wait for the clients to be attracted by the Christmas spirit.
Toys stores
For retailers, the phrase “Christmas is the most wonderful time of the year†has a double meaning. Besides its religious meaning, this holiday make people be focused on buying things that they don’t usually buy during the year. That is how the toy stores register record sales during the season, especially on Cyber Monday deals, when retailers offer great discounts. According to surveys, in 2010 the toy industry made more than $10 billion during the final quarter, out of nearly $22 billion in total annual sales. You can imagine which was the share of Toys R Us Cyber Monday sales in this amount.
Candy stores
Believe it or not, Cyber Monday brings to the candy retailers a lot of benefits, because during the Christmas season, people have the tendency to buy a lot of candies, but there certain flavors that are the most wanted by the shoppers. Those would be peppermint bark and, of course, lots of chocolate.
Cyber Monday deals 2012 is the biggest shopping days after Thanksgiving weekend, a period of time in which the consumer spending is almost double compared to a normal day.
This article is copyright free.