If you have a desktop Web site, now is the time to create a mobile application, a.k.a. app. Why create a mobile app? The world has gone mobile.
The number of people using mobile Web on mobile phones (instead of the Internet on personal computers) is growing daily.
Eventually, the number of mobile users will outnumber desktop PC users. You should create a mobile app because most desktop Web sites won’t work on mobile phones.
Here are 12 reasons why your business needs a mobile app:
01.) Most full-size desktop Web sites won’t work on a smartphone.
02.) Smartphone users have to squint to see or resize full-size desktop Web site pages.
03.) With an app, customers with smartphones gain immediate access to all the key information about a business.
04.) Apps are easier to navigate using a touch screen or keypad.
05.) Accessing a full-size desktop Web site on smartphones wastes a lot of time waiting for pages to load.
06.) Apps provide more direct access to the information that a customer is more likely to need while on the go. Such as a business phone number, business hours, directions, menus, maps, sales events, etc.
07.) Large amounts of data are required to load the full-size desktop Web site. Without an unlimited data plan, smartphone users could pay more to access full-size desktop Web site information.
08.) Apps extend the reach of a business to the mobile Web, providing mobile visitors a fast and easy way to learn more about a business and contact that business with one click or touch.
09.) Small text font sizes and images make it hard for mobile visitors to find the information they need. Most of these visitors will abandon such sites quickly out of frustration and are unlikely to return. These visitors will more than likely look for a competitor with a more mobile-friendly app.
10.) With an app, you save mobile visitors time and money, and you could easily convert them into happy, paying customers.
11.) Your customers could be looking for your business on their smartphones. If your business is not on the mobile Web, your customers won’t be able to find you.
12.) Visitors could use your mobile app to:
– Call your business from your app.
– Find your business using maps.
– Follow a link to your desktop Web site.
– See the days and hours when you’re open for business.
– View images or they could follow links to a photo gallery.
– Read a description about your business.
– Read more information about your products and/or services.
– View and use a discount coupon.
– Send a message via e-mail or text.
– Tell their friends about your mobile app.
– Stay informed of any sales, special offers, or news updates.
– Receive automatic updates through your mobile app.
– Follow a link to your blog, social networking profile page, etc.
– View your videos.
– Purchase products or services.
Now is the time to take your business mobile. If you don’t go mobile now, there’s a good chance your competition will. Reach your customers before your competition gets the chance to reach them first.
Charlie Morelli is a mobile Internet marketing consultant and Webmaster of 56 Web sites. One of those sites is CMMApps.com, a site that shows you how to create your own mobile apps. Want to reach your customers before your competition gets the chance to reach them first? Visit CMMApps.com to learn how to create a free starter mobile app for your business and how to set-up a text messaging account.
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